About Biely & Shoaf Co.


Biely & Shoaf Co. is a designer, manufacturer, and distributor of stationery and gift products, selling to independent retailers and select national chain stores. The company currently handles three distinct product lines: Shannon Martin Design, the Biely & Shoaf Collection, and A Smyth Co. Products include greeting cards and boxed notes, cocktail napkins, magnets, luggage tags, emery boards, and much more!

The Principals


glen biely tom shoaf

Glen Biely has spent 27 years in the stationery and gift industry. A current Board Member of the Greeting Card Association, Glen was appointed Chair of the 2017 GCA Annual Convention and Co-Chair of the 2016 GCA Annual Convention, and has served as an Advisory Board member of NY Now Gift Show, the National Stationery Show, and Stationery Trends magazine. Companies he has overseen have won two Greeting Card of the Year Awards, 22 Louie Awards (the “Oscars” of the greeting card industry), and 55 Louie nominations. Glen attended the University of Washington, earning a Masters of Business Administration, Bachelor of Arts in Business Administration, and post-baccalaureate Bachelor of Arts in English. Outside of work, Glen enjoys spending time with his wife and three daughters, cheering on the UW Huskies, and relentlessly pursuing a 200+ point play in Words With Friends.

Tom Shoaf has spent the majority of his career in executive and business development positions for consumer products companies, most notably in the stationery and gift, travel, and home décor categories. Throughout his career, Tom has overseen large-scale programs in leading national retailers, lead sales organizations focusing on independent retailers, and collaborated with designers and buyers on private-label programs. Tom attended the University of Washington where he studied political science and rooted on all things purple and gold.


Follow bielyshoaf on Instagram