Welcome to Biely & Shoaf Co!

We are a publisher and distributor of specialty greeting cards, stationery, and gifts. In addition to publishing our own Biely & Shoaf Collection, we distribute these brands: Shannon Martin Design, Oatmeal Studios, 2021Co., Black Joy Paper, and A Smyth Co. Learn More.

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Our Distributed Brands

A logo with a brown, ornate border. Inside, it reads Est. 2001 Shannon Martin Design in white, capitalized text. The style is vintage and elegant.
Illustration of four quirky cartoon characters above the text oatmeal studios in red. The characters include an elderly person with glasses, a striped hat character, a tall figure with a vest, and a relaxed girl with curly hair.
A circular brown and white logo with the text 2021 co. and Connecting on Paper inside. Decorative branches with small leaves are on either side of the circle.
Illustration of a rainbow with earthy tones—yellow, pink, brown—and patterns. Below it reads Black Joy Paper in bold letters, and a diverse and visionary collective in smaller text.
A black shield with a large S in the center is flanked by laurel branches. Below it, A SMYTH CO. is written in bold text with small decorative lines on each side.