Our partners


Biely & Shoaf Co. also proudly publishes and distributes the following brands, including Shannon Martin Design, Oatmeal Studios, Black Joy Paper, A Smyth Co, and 2021 Co.  Each of these product lines continually launches exciting and fresh new designs throughout the season.  We encourage you to visit their sites through the links below and hope that you enjoy all of our products!




Shannon Martin Design

It's true that every picture tells a story. Step inside Shannon’s world of memories and enjoy her collection of cards and gifts featuring vintage photos of family and friends.

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Oatmeal Studios

Oatmeal Studios continues to delight shoppers with unique cards that feature bright, colorful artwork and on-the-mark humor. With over 275 designs and frequent new releases covering various occasions, we can help you say Happy Birthday, Get Well, Happy Anniversary, etc. your own special way!

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Black Joy Paper

Black Joy Paper™ was created to amplify the voices of a group of talented Black artists, and to add diversity and inclusion in an industry that has lacked the presence in past years. We value diversity, individual expression, and compassion. We hope you enjoy the humor and inspiration in the following pages and maybe find a little of yourself.

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A Smyth Co.

A Smyth Co. wants to help you connect with the people they love the most. It’s important that your gratitude and love is SEEN and HEARD in a world bombarded with communication options. Having a funny card, a sweet card or a supportive card to express love or gratitude, in a meaningful way, makes will help you feel connected to the people you love the most.

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2021 Co.

Established in 2018, 2021 Co. is a stationery company created by best friends, Emily King + Nicole Couto. Together they collaborate to make one-of-a-kind, encouraging, uplifting, (and fun!) greeting cards with the mission of making the world a little better place, one card at a time.


Find our Products at a Shop Near You

At Biely & Shoaf Co., we greatly encourage you to support your local retailers. We are proud to sell to thousands of specialty retailers and select national accounts throughout the USA. The wide range of stationery and gifts we offer within our various lines makes it difficult to ensure certain products are carried by specific retailers at any given time. Feel free to email us at info@bielyshoaf.com regarding retailers in your area, and we will do our best to assist you in locating our products that are available near you.


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