Our Story
Biely & Shoaf Co is an award-winning publisher of greeting cards and stationery established in 2017 in Seattle, WA. In 2024, Biely & Shoaf was honored to win Card of the Year at the USA Greeting Card Association's Louie Awards.
The Biely & Shoaf Collection showcases the art of many immensely gifted artists including Katie Daisy, Louise Mulgrew, Carrie Shryock, Meera Lee Patel, Sarah Forster, Geninne Zlatkis, Kenzie Kae Elston, Jessica Swift, Carrie Schmitt, Magrikie Berg, Alexandra Snowdon, Misha Zadeh, Anne Keenan Higgins, Emma Block, Lisa Jane Smith, Hebe Studio, Chloe Hall, and Joy Laforme. For 2026, we’re excited to introduce the beautiful work of three talented new artists, Karen Schipper, Sarah Long, and Emily Taylor.
The majority of our products are printed in the USA on 100% post-consumer recycled paper, and many feature special gold foil treatments. We regularly launch new additions to our collection, so be sure to check back often for new products and styles. Please let us know if we can help you with your order in any way!
Glen Biely has spent 33 years in the greeting card, stationery, and gift industry. Throughout that time, Glen has held numerous industry leadership positions including serving as a Board Member of the Greeting Card Association, Chair of the 2017 GCA Annual Convention, Co-Chair of the 2016 GCA Annual Convention, and Advisory Board member of the NY Now Gift Show, the National Stationery Show, and Stationery Trends magazine. Companies he has overseen have won three Greeting Card of the Year Awards and numerous Louie Awards (the “Oscars” of the greeting card industry). Glen attended the University of Washington, earning a BA in Business Administration, an MBA with a marketing emphasis, and post-baccalaureate BA in English. As a child, Glen was an avid collector of football, basketball, and baseball cards, so it’s no surprise he’s still surrounded by cards on a daily basis. Outside of work, Glen enjoys spending time with his wife and three daughters and cheering on the UW Huskies.
Tom Shoaf has spent the majority of his career in executive and business development positions for consumer products companies, most notably in the greeting card, stationery and gift, travel, and home décor categories. Tom currently serves on the Board of Directors for the Greeting Card Association (GCA), and chairs the GCA’s Public Affairs Committee, which works to preserve effective, independent regulation of the USPS, promotes greeting cards to the USPS and key stakeholders, and monitors legislative and executive actions to keep GCA members informed of potential benefits, challenges, and opportunities within the industry. Throughout his career, Tom has overseen large-scale programs in leading national retailers, led sales organizations focusing on independent retailers, and collaborated with designers and buyers on private-label programs. Tom attended the University of Washington where he studied political science and rooted on all things purple and gold.