New for 2025!

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Stationery set on a pink surface featuring cards with floral and mushroom designs, envelopes, a pen, and a small dolphin stamp. A notebook with a landscape cover and a blue floral pouch are also visible.

New Boxed Notes

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New Magnetic List Pads

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A variety of award-winning greeting cards displayed on a green background. Designs include a nighttime camping scene, a floral birthday card with a dachshund, a serene forest scene, and a colorful celebration card. A sticker reads Winner Greeting Card of the Year.

Award Winning Greeting Cards

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Welcome to Biely & Shoaf Co!

We are a publisher and distributor of specialty greeting cards, stationery, and gifts. In addition to publishing our own Biely & Shoaf Collection, we distribute these brands: Shannon Martin Design, Oatmeal Studios, 2021Co., Black Joy Paper, and A Smyth Co. Learn More.

New Arrivals

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The Biely & Shoaf Spectacular Year Birthday Card showcases a scenic landscape with mountains, a winding road, and a lake under a pink sky. The card reads Wishing you a spectacular year full of Happy Birthday adventures.

Spectacular Year Birthday Card

The Hummingbirds Beautiful Wishes Birthday Card by Biely & Shoaf features pink Beautiful Birthday Wishes text, colorful hummingbirds, and yellow flowers on a light green background. It captures delightful moments and comes with a brown envelope.

Hummingbirds Beautiful Wishes Birthday Card

The Dam Good Birthday Card by Biely & Shoaf shows a smiling cartoon beaver in a party hat with the message a DAM good birthday and a fantastic year ahead, surrounded by decorative green leaf patterns.

Dam Good Birthday Card

The Beautiful Birthday Wishes Card by Biely & Shoaf features colorful flowers and leaves on a blue background with Beautiful Birthday Wishes in white, making it perfect for celebrating another year.

Beautiful Birthday Wishes Card

The My Heart Is With You Sympathy Card by Biely & Shoaf features a heartfelt message amid pink, red, and orange flowers with green leaves in a semi-circle on a light background.

My Heart Is With You Sympathy Card

The Biely & Shoaf Garden Party Birthday Card features a whimsical garden scene with a cottage, colorful flowers, and a tea table shared by a cat and dog. Inside, it wishes you the happiest of birthdays and a delightful year ahead.

Garden Party Birthday Card

The Snowdrops Sympathy Card by Biely & Shoaf features delicate white snowdrop flowers with green stems on a dark blue background. Gold cursive text reads with sympathy, all surrounded by a white border, providing comfort and peace during difficult times.

Snowdrops Sympathy Card

The Clothesline Baby Card from Biely & Shoaf features Emma Block's art with a watercolor illustration of a scenic outdoor view. Clothes hang on a line between two trees surrounded by grass and flowers. Printed on recycled paper, the card displays "Hello Sweet Baby" at the top while birds fly in the sky.

Clothesline Baby Card

The Rainbow Mountain Birthday Card by Biely & Shoaf showcases an illustrated landscape of vibrant mountains in shades of pink, orange, green, and purple. HAPPY BIRTHDAY is elegantly displayed in gold lettering at the top right corner to wish you a beautiful year ahead.

Rainbow Mountain Birthday Card

The You Grow More Beautiful Birthday Card by Biely & Shoaf features vibrant flowers on a lush green background with gold text reading, You grow more beautiful each year, making it perfect for celebrating your special day.

You Grow More Beautiful Birthday Card

The "Pup Party Birthday Card" by Biely & Shoaf features an illustration of five dogs adorned with party hats, set against a pink background with colorful balloons. The words "Happy Birthday" are elegantly displayed in gold foil at the top, enhancing the festive and cheerful atmosphere. This whimsical design beautifully mirrors Emma Block's playful style.

Pup Party Birthday Card

The "Leave The Roads Birthday Card" by Biely & Shoaf features an illustration of a rustic cabin amidst outdoor elements like a canoe, backpack, hiking boots, axe, lantern, compass, and wildlife including a raccoon and fish. Crafted on recycled paper by Katie Daisy, the card displays the text: "Leave the roads, take the trails." It's an ideal choice for a nature lover's birthday greeting.

Leave The Roads Birthday Card

The Biely & Shoaf Mouse A Little Thank You Card features a cute mouse with a pink heart balloon and small flower bouquet, accompanied by the text, a little thank you, making it perfect for a Me to You note. The card comes with a brown envelope.

Mouse A Little Thank You Card

The Book Stack Get Well Card by Biely & Shoaf features a stack of colorful books with titles like Get Well Soon, Read & Rest, Unwind, and Take It Easy. A teacup sits on top, set against a light teal background.

Book Stack Get Well Card

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Two lined notepads with birds and flowers on a light pink background with a pen and paperclip.

Two lined notepads with birds and flowers on a light pink background with a pen and paperclip.

List Pads

A card with two illustrated rabbits; one holds a bouquet of flowers, asking, be my valentine? Small pink hearts are scattered above them. A pink envelope lies underneath.

A card with two illustrated rabbits; one holds a bouquet of flowers, asking, be my valentine? Small pink hearts are scattered above them. A pink envelope lies underneath.

Valentine's Day

A flat lay of stationery includes a set of cards with seahorse and plant designs, another set with colorful birds and mushrooms, blank envelopes, a brown box, a seashell stamp, and a red pen with gold accents on a pink surface.

A flat lay of stationery includes a set of cards with seahorse and plant designs, another set with colorful birds and mushrooms, blank envelopes, a brown box, a seashell stamp, and a red pen with gold accents on a pink surface.

Boxed Notes

Four colorful greeting cards with various designs: ice creams, tea cups, thread spools with quotes, and vibrant flowers with butterflies. Three postage stamps with floral designs are nearby on a yellow background.

Four colorful greeting cards with various designs: ice creams, tea cups, thread spools with quotes, and vibrant flowers with butterflies. Three postage stamps with floral designs are nearby on a yellow background.

New from Katie Daisy!

A set of six illustrated animal birthday cards featuring an elephant, penguins, armadillo, lion, penguin with balloon, and panda. Each card has a festive message. Background is blue with scattered stars.

A set of six illustrated animal birthday cards featuring an elephant, penguins, armadillo, lion, penguin with balloon, and panda. Each card has a festive message. Background is blue with scattered stars.

New from Louise Mulgrew!

Two floral greeting cards on a light background. One features blue hydrangeas with Birthday Wishes text. The other depicts a pond with pink flowers and Happy Birthday to my favorite text. White envelope included.

Two floral greeting cards on a light background. One features blue hydrangeas with Birthday Wishes text. The other depicts a pond with pink flowers and Happy Birthday to my favorite text. White envelope included.

New from Chloe Hall!

Two greeting cards by Carrie Shryock on a green background with a green pencil.

Two greeting cards by Carrie Shryock on a green background with a green pencil.

New from Carrie Shryock!

A birthday card featuring an illustrated fox surrounded by colorful flowers and leaves on a blue background. The card reads Happy Birthday at the top. A gold pen and small clip are nearby.

A birthday card featuring an illustrated fox surrounded by colorful flowers and leaves on a blue background. The card reads Happy Birthday at the top. A gold pen and small clip are nearby.

Birthday Cards

A wedding card with decorative stamps features images of a cake, swans, champagne glasses, flowers, and interlocking rings. Text reads Deliver to the Happy Couple on their Wedding Day.

A wedding card with decorative stamps features images of a cake, swans, champagne glasses, flowers, and interlocking rings. Text reads Deliver to the Happy Couple on their Wedding Day.

New from Lisa Jane Smith!

Shop our new wholesale site HERE

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Shop our new wholesale site HERE

Shop now

Our Distributed Brands

In the News

2021 Co. establishes licensing, operational partnership with Biely & Shoaf

Stationery Trends Magazine June 2025

Biely & Shoaf launches greeting card collection featuring Louise Mulgrew

Stationery Trends Magazine August 2023

Crafting the Perfect Envelope: Biely & Shoaf

Stationery Trends Magazine August 2021