In the News
Click on the images below to see our artists, cards, and stationery featured in the news.

A Q&A with Glen Biely of Biely & Shoaf Co.
Despite shifting from spring to summer dates, it’s still hard to believe *Noted is nearly here! The expo will run July 27-30 during Las Vegas Market at the World Market Center Las Vegas, and will represent the largest gathering of greeting card makers in North America. Whether you’re attending this market for the first or fifth time — or you are sitting at home feeling the FOMO and dreaming of launching your own range — boy, do I have a treat for you.
That’s because for the past 33 years, Glen Biely, principal of Biely & Shoaf Co., has shaped both the card community and industry, .... Read more
Behind the card: An interview with illustrator and designer Kenzie Kae Elston
The Paper Nerd December 2, 2024
Roughly a year or so back, Biely & Shoaf Co. began sponsoring my Card Wall. That felt like an immense stationery seal of approval — so it took me a while to realize that the partnership also gave me a heady peek behind the glorious design curtain of this esteemed Seattle brand. Read more
2021 Co. establishes licensing, operational partnership with Biely & Shoaf
Stationery Trends Magazine June 27, 2024
2021 Co. and Biely & Shoaf Co., two award-winning specialty greeting card and stationery companies, have entered into a licensing and operational partnership, effective July 1. Read more

Biely & Shoaf wins Card of the Year at the 2024 Louie Awards
Stationery Trends Magazine April 17, 2024
The Greeting Card Association (GCA) celebrated excellence in greeting cards at its 35th Annual Louie Awards Ceremony. The event took place at The Cowell Theater on the campus of the Fort Mason Center for Arts & Curlture in San Francisco. Read more

Biely & Shoaf launches greeting card collection featuring Louise Mulgrew
Stationery Trends Magazine August 25, 2023
Greeting card publisher Biely & Shoaf Co. launched a new collection of greeting cards featuring decorated artist Louise Mulgrew’s illustrated designs.
Mulgrew was recently named artist of the year by the Greeting Card Association and has won several domestic and international awards for greeting card excellence. Read more

Crafting the Perfect Envelope: Biely & Shoaf
Stationery Trends Magazine August 30, 2021
The collections Biely & Shoaf publish and distribute cover a range of styles that mimics the greeting card industry, from antique photography to iconography, humorous and quirky designs to watercolor with heartfelt sentiments. With the range they cover, they’re able to offer the styles each of their customers need, and every collection has its own envelope to set off the designs properly. Read more

Biely & Shoaf Co acquires Oatmeal Studios
Gift Shop Plus Magazine December 28, 2020
Oatmeal Studios, one of the top humorous greeting card companies in the world, has been acquired by Biely & Shoaf Co., a leading specialty designer, manufacturer, and distributor of greeting cards, gifts, and stationery. Read more